Alon Even | Fractional CMO & GTM Architect

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What this is A structured win/loss review to quantify why deals are won and lost, identify the patterns behind them, and translate those findings into GTM actions.

Recommended cadence Quarterly, based on the last 12 months of closed opportunities.

Output The top win and loss reasons by number of deals and dollar amount, plus a prioritized action list across ICP, positioning, messaging, pricing, product, and lead sources.

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How to run the analysis

• 1. Define the timeframe
• 2. Pull a closed-opportunities report
• 3. Export to Excel / Google Sheets
• 4. Standardize win/loss reasons (if open text)
• 5. Build pivots
• 6. Visualize
• 7. Decide what to do next
• 8. Validate the pattern with buyer conversations

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If you need my help gathering and analyzing the data, feel free to reach out to me at [email protected] or book a call here.

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